New Horizons for Authentic Luxury

Published in: Visionaries

Authentic Luxury CEO Maja Dimnik talks about the future of the luxury traveling industry and a new era for travelers seeking eco-friendly, experiential stays. Authentic Luxury is a leading authentic outdoor booking platform, shared with a huge market of people who are desperate to find luxury accommodations in the natural environment. 

What sets Authentic Luxury apart in curating travel experiences?


At Authentic Luxury, it's not just about the destinations; it's about the stories, the culture, and the personal transformations that our journeys facilitate. It is about offering exclusivity, and privacy and at the same time supporting local culture and communities. We do not want to just plan trips, we plan life-changing experiences. 

What is the essence of a luxury travel experience according to Authentic Luxury?


Luxury travel, for us, means bespoke experiences that go beyond traditional opulence. We believe that real luxury isn't just about owning expensive things or traveling to the most expensive luxury hotel rooms. It's more about having special experiences and making strong connections with others. It's rare to find time in our busy lives to just relax, take a deep breath, and enjoy the beauty of the world. For us, luxury means finding happiness, purpose, and a sense of being truly alive in the experiences we have. Our focus is on travel that is good for the planet. The new luxury you get at the places we work with is more amazing than you might expect.

A lot has happened in 2023 - can you bring us up to speed?


We’ve successfully secured initial funding from incredible investors, Fil Rouge Capital, who provide fantastic support. Our team has grown, and I’ve welcomed two new co-founders, making it no longer a one-woman band. We’ve kicked off extensive marketing activities, refreshed our website with valuable content like a corporate section, blog, exclusive offers, and various enhancements to boost bookings. Additionally, we’re working on implementing a booking engine for direct connectivity with the properties featured on our website.  

What will the next phase of development look like for Authentic Luxury?


We are continuously working on increasing our collection. As mentioned earlier, travelers will be able to view realtime availability and make instant bookings. The next step involves integrating Artificial Intelligence to enhance the booking process. In the upcoming phase of platform development, additional features will be introduced alongside accommodations, empowering guests to craft a one-of-a-kind, dream vacation tailored to their preferences.

How do you envision the future of luxury travel?


The future lies in more sustainable, meaningful travel experiences. It's about deeper cultural immersion, responsible tourism, and leveraging technology to enhance personalization and connectivity. Authentic Luxury is at the forefront of this evolving landscape.

Sustainability is crucial in travel today. How is Authentic Luxury addressing this?


Sustainability is integral to our ethos. We're committed to eco-friendly practices, promoting local culture and conservation, and ensuring our tours positively impact both the environment and local communities. We prioritize respecting the land, protecting wildlife, being mindful of resources, supporting local communities, eating responsibly, and
engaging our guests. These values guide our actions and ensure that we leave a positive impact on the environment and
communities where our affiliate lodgings operate.  You might also read more about sustainability here.

What unique experiences does Authentic Luxury offer?


I could talk here for hours, as we are offering one of the most unique experiences. Those experiences are available only for guests who stay in lodges and camps featured on our platform. We are offering zip-lines across the jungle, and luxury safaris in the wild parts of Africa, you can even join anti-poachers on their everyday mission. We want to connect our travelers with the locals and show them the genuine natural and wildlife environment, away from mass tourism. We have gathered a few most desired experiences and locations in an article about Authentic Experiences in 2024. You are all welcome to read more about it or experience it by yourself. 

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